Improve website rankings
Every business should have an online presence, starting with a good, professionally made website. From there, if they want to show up in the search results in different web browsers, they will need to hire a company to do SEO, or search engine optimization. SEO is the process of optimizing information on the site itself, as well as optimizing off the site in the form of building relationships with other websites that will link to them.
This will increase a website’s rankings on the major search engines which include Google, Bing, and Yahoo. Google, of course, has by far the majority of the search traffic, so it’s the main one most people focus on. Increased rankings will typically bring an increased level of traffic and long term natural success.
The search engine optimization process generally works as follows. A website gets crawled by automated software agents called spiders. These spiders read information on the site such as the content, page titles, descriptions, and meta data. From this information, the search engines determine the relevancy of the web pages by applying a set of rules known as an algorithm. Each search engine has a different algorithm, and the algorithm determines whether to include a specific page of your website in the search results, based on the information that the spiders gather.
The purpose of hiring a Tampa Bay SEO St. Petersburg company is to have them make alterations to the website so that it appears SEO friendly to the search engines. There are a couple of ways businesses do this, known as white hat seo, grey hat seo, and black hat. White hat SEO is the ethical way to optimize a site, done by adhering totally to Google’s terms of service. Grey hat is generally considered to blur those lines a little, while black hat is completely unethical and can do damage in the long run to a website, even to the point of getting it de-indexed.
What to expect
These are the most common things one should expect when hiring a company to work on their site.
- A Search Engine Optimization Consultant who practices SEO best techniques
- In depth keyword research to determine optimal search terms
- Analysis of site architecture
- Optimization of meta tags, title tags, content, internal linking structure
- SEO Copy Writing
- XML Sitemap
- Backlink Analysis
- Google, Yahoo, Bing Submission
- Robots.txt creation
- Monthly Ranking Reports to track ranking progression
There are many agencies in the Tampa Bay area that are very good and provide an excellent, ethical service. Because all the work is done online, the company can work with any business in any location, even long distance. All communication is done via phone, email, and sometimes skype. Many of them are full service agencies, meaning that they offer more than just search engine optimization.
They are typically digital marketing agencies that also provide PPC advertising, copywriting, email marketing, social media marketing or management, and reputation marketing. These are just a few of the more common SEO services St. Petersburg can expect to find. All these services help a business build their brand and get more customers, which is the bottom line.